INDEX

OVERVIEW

Final project developed for the 'Decodificando Identidades', course at Aprender Design.

Final project developed for the 'Decodificando Identidades', course at Aprender Design.

MY ROLE

Create a visual identity for the playlist 'Caliente', featuring Latino artists such as Bad Bunny, Rosalía, and Anitta.

Create a visual identity for the playlist 'Caliente', featuring Latino artists such as Bad Bunny, Rosalía, and Anitta.

DELIVERABLES

VISUAL IDENTITY

SOCIAL MEDIA

MOCKUP

ILUSTRATTION

UNA

PLAYLIST

QUE

ES

PURO

UNA

PLAYLIST

QUE

ES

PURO

PRESENTANDO

PRESENTANDO

"Bad Bunny portrait for Caliente playlist visual identity, Latin music editorial design with bold red and blue graphic background"
"Bad Bunny portrait for Caliente playlist visual identity, Latin music editorial design with bold red and blue graphic background"
"Bad Bunny portrait for Caliente playlist visual identity, Latin music editorial design with bold red and blue graphic background"
"Rosalía portrait for Caliente playlist visual identity, Latin pop music campaign with vibrant red graphic background and starburst design"
"Rosalía portrait for Caliente playlist visual identity, Latin pop music campaign with vibrant red graphic background and starburst design"
"Rosalía portrait for Caliente playlist visual identity, Latin pop music campaign with vibrant red graphic background and starburst design"
"Anitta portrait for Caliente playlist cover design, Latin music visual identity with bright yellow background and green flame graphics"
"Anitta portrait for Caliente playlist cover design, Latin music visual identity with bright yellow background and green flame graphics"
"Anitta portrait for Caliente playlist cover design, Latin music visual identity with bright yellow background and green flame graphics"
"Apple Music interface showing featured Latin music content and Bad Bunny promotion, context for Caliente playlist visual identity project"
"Apple Music interface showing featured Latin music content and Bad Bunny promotion, context for Caliente playlist visual identity project"
"Apple Music interface showing featured Latin music content and Bad Bunny promotion, context for Caliente playlist visual identity project"
"Apple Music playlist grid including Caliente, showing global Latin music playlists in a digital music platform interface"
"Apple Music playlist grid including Caliente, showing global Latin music playlists in a digital music platform interface"
"Apple Music playlist grid including Caliente, showing global Latin music playlists in a digital music platform interface"
"Caliente Latin music playlist cover design featuring Anitta, bold typography and colorful graphic visual identity"
"Caliente Latin music playlist cover design featuring Anitta, bold typography and colorful graphic visual identity"
"Caliente Latin music playlist cover design featuring Anitta, bold typography and colorful graphic visual identity"
"Mobile music app mockup displaying the Caliente Latin playlist playing, digital music interface design presentation"
"Mobile music app mockup displaying the Caliente Latin playlist playing, digital music interface design presentation"
"Mobile music app mockup displaying the Caliente Latin playlist playing, digital music interface design presentation"
"Outdoor billboard design for Caliente Latin music playlist campaign featuring Rosalía on a bold red graphic background"
"Outdoor billboard design for Caliente Latin music playlist campaign featuring Rosalía on a bold red graphic background"
"Outdoor billboard design for Caliente Latin music playlist campaign featuring Rosalía on a bold red graphic background"
"Street billboard displaying Caliente playlist tracklist, Latin music campaign visual identity in outdoor advertising format"
"Street billboard displaying Caliente playlist tracklist, Latin music campaign visual identity in outdoor advertising format"
"Street billboard displaying Caliente playlist tracklist, Latin music campaign visual identity in outdoor advertising format"
"Social media story design for Caliente Latin music playlist campaign featuring Rosalía, Anitta and Bad Bunny with bold graphic visual identity"
"Social media story design for Caliente Latin music playlist campaign featuring Rosalía, Anitta and Bad Bunny with bold graphic visual identity"
"Social media story design for Caliente Latin music playlist campaign featuring Rosalía, Anitta and Bad Bunny with bold graphic visual identity"
"Social media story design for Caliente Latin music playlist campaign featuring Rosalía, Anitta and Bad Bunny with bold graphic visual identity"
"Social media story design for Caliente Latin music playlist campaign featuring Rosalía, Anitta and Bad Bunny with bold graphic visual identity"
"Social media story design for Caliente Latin music playlist campaign featuring Rosalía, Anitta and Bad Bunny with bold graphic visual identity"
"Large mural campaign for Caliente Latin music playlist featuring Bad Bunny, Rosalía and Anitta, editorial graphic visual identity design"
"Large mural campaign for Caliente Latin music playlist featuring Bad Bunny, Rosalía and Anitta, editorial graphic visual identity design"
"Large mural campaign for Caliente Latin music playlist featuring Bad Bunny, Rosalía and Anitta, editorial graphic visual identity design"
"Urban digital sign advertising Caliente Latin music playlist featuring Bad Bunny, bold graphic campaign visual identity"
"Urban digital sign advertising Caliente Latin music playlist featuring Bad Bunny, bold graphic campaign visual identity"
"Urban digital sign advertising Caliente Latin music playlist featuring Bad Bunny, bold graphic campaign visual identity"

TEAM

DESIGNER
FILIPE FRAGA

MENTORSHIP
GIULIA FAGUNDES & DIEGO GARCIA

institution
APRENDER DESIGN

Sicredi

Dia da Família CAS

NEXT PROJECT

Sicredi

Dia da Família CAS

NEXT PROJECT

Sicredi

Dia da Família CAS

NEXT PROJECT

Filipe Fraga © 2026

Filipe Fraga © 2026

Filipe Fraga © 2026